Nudd argues there are five main components to delivering value: the LLM, the context, the prompt, the workflow and the evaluation. “It’s those five things working together in concert that really create magic,” he says. “The frontier models are effectively commoditized. How you create value goes back to those other four components.”
“Folks like us will go to whatever is cheapest at some point, because they’re all basically the same,” he added. “If I have the system of record for the industry, plus touch points into other systems, then I have the broadest possible context.”
His advice: Seek breadth in your systems, go deep in understanding your customer and deploy new capabilities with purpose. Nudd’s model, for example, uses AI to engage users at times of high risk for addictive behavior. It’s a tool to help humans live better lives in an age of AI.
