Six-figure earners aren’t choosing to fly economy over first-class—they’re looking for better deals when it comes to the essentials. More than seven in 10 of these high earners are now being forced to shop at discount grocery chains to save cash.
Around 74% also say they’re cutting back on dining out, 54% are skimping out on entertainment, 51% are getting thrifty with buying clothes, 49% are scaling back their subscriptions, and 49% are spending less on travel.
However, they’re not ashamed of their new thrifty ways, with 62% of six-figure earners proudly claiming they aren’t embarrassed to admit they’re cutting back.
“As spending habits shift and priorities change, one thing is clear: real wealth is about security, not just status.”
Once the epitome of “making it” in America, workers earning six figures are now in the same boat as their less wealthy peers.
And beyond the day-to-day expenses, those considered to be “rich” are also delaying major life purchases. About 47% are setting back their dream vacations and travel, 31% are stalling on home renovations, and 26% are delaying buying or leasing a new car.
Essentially, the rising cost of living crisis has forced people in all tax brackets to watch their spending, causing anxiety. About 85% of six-figure workers say they feel stressed and anxious due to increased living costs—and it’s even worse for women. Around 88% of top-earning women feel worried about keeping their checkbooks balanced, compared to 81% of men.
