The return of the Snack Wrap is proving to be even more of a big deal than McDonald’s was hoping for.
While there have been plenty of consumer petitions to bring it back, the company has resisted until this year. On the day the Snack Wrap returned, Placer.ai reports visits to McDonald’s locations were 11.4% higher than the usual average on that day of the week. The traffic surges continued for several days.
